Why baby boomers remain competitive in the U.S. housing market

Didier Malagies • May 30, 2023


In addition to inflation and student loan balances suppressing the homebuying potential of the millennial generation, baby boomers’ fortunes — especially as the pandemic ballooned their home values — are remaining the difference in the U.S. housing market. This is according to Ali Wolf, chief housing economist at Zonda, in a new column published by Fortune


A key differentiator in the competition for homes — which is created by millennials reaching homebuying potential as more boomers begin downsizing, putting them at odds over similarly-sized properties — is that boomers can call upon the equity they’ve built up.


“In today’s housing market, there’s a big overlap between select baby boomers and select millennials,” Wolf told Fortune.


As “empty-nester” baby boomers are seeking a retirement setting, millennials are often seeking the same types of properties as their starter home, she said.


“The key difference here is that the baby boomer will likely be able to tap home equity by selling their existing home, allowing them to perhaps make a more compelling offer on the home compared to the millennials, especially if the latter group are still renting,” she explained.


While most baby boomers are looking to stay in the same relative area they live in now, data from the National Association of Realtors (NAR) indicates that baby boomers take top spots among both homebuyers and sellers at the moment. Childcare costs are also an economic depressant for millennial parents, but also lead their baby boomer parents to try and find a home that can allow them to help by looking after their grandchildren.


Another component that is potentially at play in this dynamic for the reverse mortgage industry could be the Home Equity Conversion Mortgage (HECM) for Purchase (H4P) program since more baby boomers are looking at getting involved in homebuying.


Historically underutilized in comparison with traditional HECM loans, H4P loans have typically been a tougher sell. Product proponents active in the H4P market, however, say that there is renewed opportunity in it given seniors’ high equity levels.


According to the latest edition of the Reverse Mortgage Market Index (RMMI) measured by the National Reverse Mortgage Lenders Association and RiskSpan, senior-held home equity sits at $12.39 trillion. It did show a recent drop, but over the past twelve years the senior cohort has seen a roughly $9 trillion gain in their equity levels.


For reverse mortgage professionals with real estate agents as referral partners, some are seeing previously good experiences lead to new business in the H4P arena, particularly among younger agents according to one industry professional.



“[Agents] tend to go with what they know,” said Jeff Foody of Northwest Reverse Mortgage in an interview with RMD in April. “And the idea of new financing tends to be a younger agent’s game, I guess. Those agents who just took a class and get excited, or the long-term referral partners send this business regardless of the market conditions. But then also in these market conditions, it tends to be the newer agents that are hearing about [H4P] for the first time [who] are more open to it.”



Have A Question?

Use the form below and we will give your our expert answers!

Reverse Mortgage Ask A Question


Start Your Loan with DDA today
Your local Mortgage Broker

Mortgage Broker Largo
See our Reviews

Looking for more details? Listen to our extended podcast! 

Check out our other helpful videos to learn more about credit and residential mortgages.

By Didier Malagies November 18, 2025
This is a subtitle for your new post
By Didier Malagies November 17, 2025
This is a subtitle for your new post
By Didier Malagies November 17, 2025
What Does “No Credit Score Mortgage” Mean (for FNMA) Policy Change As of November 15, 2025, Fannie Mae’s automated underwriting system (Desktop Underwriter, or DU) will no longer require a minimum third-party credit score. Fannie Mae Instead of relying on a fixed cutoff (like “you must have a 620 FICO”), DU will use Fannie Mae’s proprietary risk-assessment model to evaluate credit risk. Fannie Mae That model considers more than just credit score: payment history, “trended” credit data, nontraditional credit sources like rent, utilities, and so on. Fannie Mae Nontraditional Credit Allowed Fannie Mae’s Selling Guide includes rules for “nontraditional credit” — that is, credit history documented without a standard credit score. Selling Guide When a borrower truly has no credit score, lenders must document nontraditional credit history. For example, they might look at 12 months of cash flow or payment history (rent, utilities, insurance, etc.). Fannie requires borrowers without any credit score to complete homeownership education before closing. Selling Guide Why This Could Be a Good Thing Greater Access to Homeownership This change will likely help people who are “credit invisible” (i.e., they don’t have a traditional credit score) get conventional mortgages. Historically underserved groups (such as those who rent, use nontraditional credit, or have limited credit history) could benefit. More Holistic Underwriting By removing the rigid score minimum, DU can look at the whole financial picture. This means more weight on things like debt-to-income ratio, reserves, employment, and nontraditional credit. Using more data (rent history, payment trends) can be more predictive of whether someone will make mortgage payments than just a credit score. Potential Cost Benefits for Some Borrowers If done right, borrowers with limited credit but solid finances could qualify for a conventional loan (which may have more favorable terms than some other high-risk or subprime options). It may reduce the need for more expensive or risky loan products for people who don’t fit the “traditional” credit profile. Risks and Downsides Higher Risk for Lenders → Possibly Higher Cost Without a credit score floor, lenders are taking on more uncertainty. They may require larger down payments, lower loan-to-value ratios (LTVs), or more reserves to compensate. If the borrower is truly “credit invisible,” the lender’s verification burden is higher (to safely assess risk), which could make underwriting more stringent in non-score cases. Potential for Higher Interest Rates / Pricing Risks Even if a borrower qualifies, the interest rate may be higher compared to someone with a very good credit score, because the risk model may not “discount” as heavily without a high score. There could be loan-level price adjustments (or other risk-based pricing) tied to the riskiness of nontraditional credit profiles. Performance Uncertainty This is a newer underwriting paradigm for Fannie Mae, so long-term performance is less “battle-tested” at scale for certain nontraditional credit borrowers. If default rates go up for these loans, it could have negative implications for lenders or investors (or for how such loans are underwritten in the future). Lender Overlays Just because Fannie Mae has this policy doesn’t mean all lenders will be aggressive in offering no-score loans. Some may add their own stricter requirements (“overlays”) that make it harder than it sounds. You’ll need a lender that is comfortable underwriting nontraditional credit and willing to do the extra documentation. Is It a Good Thing For You Personally? It depends on your situation: Yes, it could be great if: You don’t have a traditional credit score but have a solid financial picture (stable income, low debt, documented payment history for rent/utilities). You want access to a mainstream, conventional mortgage. You have enough reserves/down payment to satisfy lender’s risk assessment. Be cautious if: Your income or cash flow is marginal, because the lender may not be comfortable with “no score + limited reserves.” You don’t have much documentation of nontraditional credit (you’ll need to show 12 months or more of payment history). You’re not working with a lender that understands or is experienced with Fannie Mae’s nontraditional credit program. My Verdict Overall, yes — this is a positive shift by Fannie Mae toward more inclusive, flexible underwriting. It’s likely to help more people who’ve been shut out of conventional mortgages. But it’s not “free risk”: borrowers still need to show financial responsibility, and lenders will underwrite carefully. If you are considering this type of mortgage (or someone offered it to you), I strongly recommend: Talking to a lender experienced with Fannie Mae’s nontraditional credit program. Didier Malagies nmls212566 DDA Mortgage nmls324329 .
Show More