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What will Real Estate Tech Look Like a Year From Now?

Didier Malagies • June 10, 2020

What Will Real Estate Tech Look Like a Year From Now?

What Will Real Estate Tech Look Like a Year From Now?


Source: Inman
Written by: Kari Klaus

When COVID-19 first began to spread throughout the country, and people starting working from home, technology quickly become the heart of how many of us operated. It played — and still does — an important role in keeping business going by way of videoconferencing tools, virtual tours and live events.

So now that the world is reopening, we might be wondering what COVID-19’s lasting technology impact on real estate is and what will it look like, say, a year from now.

To help answer that question, I sat down for a Zoom interview with real estate agents, who have diverse technology and real estate experience from across the country. They shared how COVID-19 has changed their business and how they view the future of technology and agents in real estate.
Virtual 360 home tours

This technology includes 360-degree walk-throughs, virtual reality and “dollhouse” floor plans. During COVID-19, 360-degree tours are considered by some agents as “absolutely essential” for listings. Buyers gain a clearer sense of a property’s dimensions and the ability to focus on features of interest to them while virtually walking through the home.

Char Klisares, Realtor at RE/MAX Hilltop near Des Moines, Iowa, is adding a fun element to her listings’ virtual tours by using a “Where’s Waldo” type search. Viewers can search her 360 tours for a strategically placed “Where’s Char-do” pillow.

3D home-touring technology, such as Matterport, has been a real estate tech win during COVID-19, but its future is not guaranteed.

“Matterport 3D has been out there for a very long time, and it has been underutilized for a reason,” said Rob Carter of the Rob Carter Group at Compass Real Estate in Washington, D.C. “True confessions. Agents don’t like Matterport because we want people in the house. Because that’s when we get the opportunity to turn them into a buyer.”

With fewer in-person tours, agents may also have less opportunity to gain valuable feedback to improve a home’s sellability in respect to price, staging, updates, etc.

IChat tours
While walking through a listing using their cell phones, agents “iChat” tour homes and answer questions with their clients, allowing buyers to remain in the safety of their homes during COVID- 19.

IChat home tours also offer additional information about certain aspects of a home that a 360-degree tour doesn’t, like backyards, neighborhoods, noise levels and their agent’s advice. But buyers likely won’t give up an opportunity to a view home as in-person tours resume in the future.

Virtual open houses
Virtual open houses are livestreamed open houses during a set time, where agents tour and answer questions by online viewers.

Not all agents believe in conducting open houses, but those who do suggested that virtual open houses would be a great way to expand their existing open house to reach more people. Some MLSs have added a new field where agents can advertise their virtual open houses.

Online client meetings
Zoom, Google Meet and Skype, among others, are looking positive as long-term online meeting tools for agents and their clients. Agents can review documents, get electronic signatures and do face-to-face virtual interactions with their clients. “Something that used to take me about an hour and a half, now takes me about an hour,” Klisares shared. “I don’t believe that it’s any less personal.”

But there are some disadvantages, too. Carter prefers a phone call with clients, where the substance of the call is the focus rather than the visual distractions of online meetings.
Remote closings

Remote or “porch closings” are settlements that can be completed by pre-signing documents or using electronic signatures in a person’s home. In the age of COVID-19, this option allows clients to safely sign contracts from their porch (or living room) and with their own ink or electronic pen.

The agents interviewed felt that remote closings were ideal and will stay that way even after the pandemic. Jan Green of HomeSmart in Scottsdale, Arizona, said: “What’s really cool, I can open escrow remotely by taking a photo of the check. We know of title companies which are doing remote, online signings.”
Even if the demand is there, remote closings aren’t always an option, Carter explained. “Most lenders are not accepting remote online notarization, even though the technology is there,” he said.

Agent-less transactions
This increased use of technology raises an important question — can it ever replace the role of agents?
Agent-less or “iBuyer” transactions were on the rise pre-COVID-19. Platforms such as Opendoor essentially streamline the process by buying the house outright and taking the burden of owning, marketing and reselling the home. Opendoor raised over $1.5 billion in funding, and competitor Knock raised over $400 million in 2019. Even Zillow had adopted the iBuyer model with its “Zillow Offer” platform, which was suspended temporarily during the pandemic.

While iBuyer platforms can reduce commissions and create buying and selling flexibility, most buyers and sellers still prefer the assurance of expert advice when it comes to getting the best return on their investment, filling out complicated contracts and knowing that everything is done — and done right.
Klisares has been working with one client during the pandemic who recently went through a divorce. She’s navigating that extra pressure of her client’s circumstance and need to quickly sell the home using her expertise and personalization.

Who decides what stays and what goes?
There is a natural tension between agents and technology. Current signs suggest that, because they provide real value, all of these technologies are likely here to stay in some form. And agents are not going anywhere anytime soon.

But as consumers get comfortable with these new technologies during the pandemic, agents will be under pressure to adapt more quickly. The main impact of COVID-19 may simply be accelerating the adoption of technology to streamline real estate.

Going forward, more information and ease may be expected. Zillow’s core success began with sharing listing information with buyers directly, which had been only accessible by real estate agents belonging to their local MLS. Reverting listings back to just photos and short descriptions may not be widely accepted by buyers who virtually toured homes during the pandemic.

Now, 360 tours and virtual open houses can help vet buyers’ seriousness and avoid the hassle of unnecessary home tours and open houses for sellers.

The agents interviewed are keenly aware that technology must continue to be part of their business in order to survive and support the buying and selling experience. But there is healthy skepticism that technology will be able to replace the complicated and evolving real estate process or fulfill the unique needs of individuals.
Jesse Boeding, Realtor at Keller Williams in Falls Church, Virginia, recalls a couple who insisted on touring a home that didn’t match their criteria. They mentioned that “George” would really like the home. Only after many home tours, “George,” Boeding found out, was her clients’ cat.

Her clients had been really searching for a home that fit the unique lifestyle of all three family members. At that point, Boeding prioritized finding a perfect home for George and his parents.
You’d be hard-pressed to find technology and an iBuyer platform sophisticated enough to locate homes that meet the standards of George, the cat.


Check out our other helpful videos to learn more about credit and residential mortgages.

By Didier Malagies January 6, 2025
 What if you had access to a solution that allows your clients to eliminate their home sales contingency? They could make non-contingent or cash offers on a new home, while also removing their current mortgage payment from qualification. This would enable them to tap into their homes equity for down payments, closing costs, or even debt payoff—all while giving them up to 6 months to sell their current home for top dollar. tune in and learn httat ps://www.ddamortgage.com/blog didier malagies nmls#212566 dda mortgage nmls#324329
By Didier Malagies December 30, 2024
Did you know that in 2022, both younger and older Baby Boomers made up the largest generation of American homebuyers? This cohort accounted for 1,950,000 properties — equating to 39% of total homes purchased! 1 With over 12,000 Americans turning 65 every day in 2024, this burgeoning market will undoubtedly continue to bring more buyers and sellers to the table over the next decade. 2 However, these potential clients will also face challenges — namely market volatility, unpredictable interest rates and limited purchasing power due to increasing debt. That’s where reverse purchase financing comes into play, the funding option specifically designed for older Americans. With this option, older homebuyers can increase their purchasing power with fewer financial worries and limitations as they move towards or through retirement. For real estate professionals, this option presents an opportunity to capture more sales. Yet staggeringly few are aware of its existence. What is reverse purchase financing? Established in 2009 by the Department of Housing and Urban Development (HUD), reverse purchase financing or “Home Equity Conversion Mortgage ( HECM ) for Purchase loan program” allows those aged 62 and older to purchase a new house or certain condos by combining a one-time investment of their funds (such as profits from the sale of their current home) with reverse mortgage loan proceeds to complete the purchase. They own the home with their name on the title, as with any mortgage, traditional or reverse. But unlike financing with a traditional mortgage, monthly principal and interest payments are not required on the loan, so long as the homeowner keeps up to date with real estate taxes, homeowners’ insurance and property maintenance. As long as the buyer complies with these ongoing loan obligations, a HECM for Purchase loan doesn’t have to be repaid until a maturity event, such as when the home is sold or is no longer considered their primary residence. The down payment percentage required on the loan is higher than with a traditional mortgage (usually 60% to 65% of the cost of the new home) 3 and the owner does build less equity — but unlike a traditional loan, the borrower is not at risk of owing more than the home is worth at the time of repayment when the home is sold due to its non-recourse feature. The HECM for Purchase is not a refinancing tool; it is not akin to a Home Equity Line of Credit ( HELOC ). Rather, it’s an age-specific, federally-insured loan option that helps eligible buyers aged 62+ make a residential purchase while retaining more of their money than they could with a conventional mortgage or an all-cash purchase, generally leaving their savings and assets intact for retirement and any heirs. In addition to improved cash flow throughout the life of the loan due to the optional repayment feature, 4 buyers also enjoy additional spending power with reverse purchase financing. They are able to maximize their cash investment on a new home and more comfortably afford an upscale home or a property in a more desirable location — whether it be closer to family or in a luxury housing development with additional amenities. Very few are reaping the benefits, but they keep on coming Reverse purchase financing can help older homebuyers improve their financial flexibility when purchasing a new home and help real estate professionals expand their business within the fast-growing segment of the market. Yet despite this, it remains a niche product that is largely misunderstood or maligned, and quite frankly, unknown to the general public. Consumers who are introduced to the HECM for Purchase loan option are often skeptical at best, with many thinking it’s too good to be true. But the fact is, most people simply don’t know that a new home can be purchased with a reverse mortgage. And after years of advertisements and TV commercials promoting the benefits of better-known reverse mortgage loan uses like continuing to live in your current home while tapping your home equity, 4 who could blame them? According to the Federal Housing Administration (FHA), there were only 2,063 HECM for Purchase loans endorsed in 2022 — that’s less than 1/10th of 1% of homes sold last year. 5 But even as professionals and consumers continue to leave the benefits of reverse purchase financing on the table when transacting, advancements to the now 15-year-old program continue. Recently, Interested Party Contributions (or seller concessions) have been allowed with HECM for Purchase loans. This is a huge boon for the program as seller concessions have not been allowed within the FHA-insured program since its inception. With this latest enhancement, homebuyers aged 62+ can participate in seller concessions for up to 6% of the sales price toward borrower origination fees, other closing costs, prepaid items, and discount points. The 6% limit also includes payment of the Up-Front Mortgage Insurance Premium (UFMIP). “The lack of seller concessions may have been one of the biggest reasons that reverse purchase financing has not become more mainstream and widely promoted to and by the Baby Boomer generation,” said Rob Cooper, National Purchase and Builders Sales Leader for Longbridge Financial . “We in the industry are very hopeful that this will be an eye-opener, especially for real estate agents and builders to start recommending this product to clients more regularly.” The times they are a-changin’ The real estate industry has flourished over recent years due to record-high home appreciation, lower interest rates and motivated clients — but as they say, nothing lasts forever. In fact, a veritable upheaval is headed for the housing market already. According to financial analysts, a “Silver Tsunami” is headed our way, beginning in 2024, as millions of homeowners aged 50 and older make the move to downsize as they inch closer to retirement. 6 “The truth is the real estate industry hasn’t really needed to learn about this financing option over the past decade. We have experienced one of the longest ‘seller’s markets’ in our country’s history, so there wasn’t an immediate need for real estate professionals to educate themselves on financing tools beyond traditional mortgages or all-cash transactions,” Cooper said. “They have been able to reach sales goals with relative ease for over a decade. But economic forecasts and housing market predictions suggest that businesses need to be prepared for another shake-up in the near future. And reverse purchase financing may finally find its rightful place within these industries,” he continued. The bottom line The reverse mortgage (HECM) for purchase program was designed to help older Americans buy a more suitable home in retirement, while still conserving cash and assets for future expenses. And as an added bonus, the program can help real estate professionals turn more shoppers into buyers and close the gap on aging fence-sitters who are hesitant to begin the home buying process all over again in retirement, all while the U.S. stares down the barrel of a considerable economic downturn. It begs the question, “When will more real estate agents and builders begin recommending reverse purchase financing to more eligible American seniors as a viable, strategic funding option to buy the home of their dreams in retirement?” The reverse industry has been working hard for years to educate real estate agents, builders and loan officers on the advantages of reverse purchase financing, and Longbridge Financial, LLC is making strides in expanding educational efforts. 
By Didier Malagies December 30, 2024
Local Advocacy: Advocate for small businesses by supporting policies that benefit them, such as lower taxes or zoning laws that allow small businesses to thrive. Volunteer or Participate: Get involved in local initiatives such as volunteering, community clean-ups, or fundraisers that small businesses might be involved with or organizing. 6. Promote Local Business Online Social Media Sharing: Share small businesses’ posts on your social media accounts to help them reach more people. A post or shoutout can go a long way in raising awareness. Create Online Reviews and Blogs: Write blog posts or create online content that showcases local businesses and their unique offerings. 7. Offer Financial or Operational Support Funding Assistance: Help connect small businesses with resources for funding, whether through grants, small business loans, or crowdfunding platforms. Help with Expansion: If you’re in a position to assist, help them expand by connecting them with potential investors, strategic partners, or other local entrepreneurs. 8. Join or Start a Business Network Local Business Associations: Many communities have local business associations. Join them or help start one to bring together small business owners for networking, collaboration, and support. Monthly Meetups: Organize informal meetups where business owners can exchange advice, discuss challenges, and share resources. 9. Mentorship Become a Mentor: If you’ve experienced success in your own business or career, offer mentorship to budding small business owners, guiding them through the challenges of starting and growing a business. Offer Workshops: Host free or affordable workshops to teach business skills like budgeting, marketing, and customer service.  10. Be a Consistent Customer Loyalty Programs: Encourage loyalty by consistently returning to the same small businesses. Some businesses offer rewards or discounts for repeat customers. Word-of-Mouth: Small businesses thrive on repeat business and referrals. Stay engaged and loyal to your local businesses, and they will likely offer the same in return. By actively engaging with and supporting small businesses in your community, you help build a stronger, more resilient local economy. It’s a mutually beneficial relationship that leads to growth and prosperity for everyone involved. tune in and learn at https://www.ddamortgage.com/blog didier malagies nmls#212566 dda mortgage nmls#324329
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